Kane Attwood is the co-owner of Riders Sports, making him a trusted professional at the intersection of hunting, firearms retail, and modern night-hunting technology.

Based in Kaitaia, in New Zealand’s Far North, Kane operates in a region where pest control and hunting are a year-round reality. From rugged farmland to dense bush, hunters rely heavily on equipment that performs consistently in demanding conditions. Kane’s own hunting background, combined with the needs of his customer base, has made thermal and night vision essential tools rather than optional add-ons.

Through extensive real-world use and feedback from local hunters, PARD optics have proven to be a natural fit. Known for their reliability, clarity, and strong performance in New Zealand conditions, PARD products have become a trusted part of the hunting and pest-control setups recommended through Riders Sports.

Kane regularly works with customers using PARD thermal and night-vision scopes for deer, pig, and pest control applications, where confident detection and accurate target identification are critical. The ability to switch between thermal detection and night vision has proven invaluable for ethical, effective hunting in low-light and night-time environments.

A hands-on retailer, Kane doesn’t just sell PARD products — he understands how they perform in the field and how to match the right optic to the right hunting scenario. This practical knowledge allows Riders Sports to offer informed advice and setups tailored to real hunting conditions, not just specifications on paper.

Through Riders Sports, Kane also supports the wider hunting community with ongoing guidance, responsible firearms retailing, and trusted equipment recommendations, helping ensure hunters are properly equipped from day one.

As a retailer working closely with Owl Optics, Kane represents the kind of dealer who lives the environment the product is designed for — making Riders Sports a valued and trusted part of the PARD dealer network.

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