Sale

We’re often asked about sales events — Boxing Day, Black Friday, flash deals, and the like. Quite simply, we don’t take part in them.

Our philosophy is built around fair, transparent pricing all year round. We believe customers deserve genuine value every day, not inflated prices followed by short-term discounts. If a product can be discounted today, we ask: why not yesterday, or tomorrow?

Instead of temporary sales, we focus on long-term value. That means carefully priced products, reliable performance, and added benefits that actually matter — such as the 5-year warranty on PARD devices. That warranty isn’t a marketing gimmick; it’s a reflection of confidence in the quality and durability of the products we sell.

By avoiding sales cycles, we’re able to stay consistent, honest, and customer-focused. No pressure to “buy now before it ends,” no guesswork about whether you’ve paid the right price — just solid products, priced fairly, backed properly, every day of the year.

And yes — we do occasionally have sales. When we do, they’re very specific and for good reason. These offers are typically limited to end-of-line products or slow-moving items, where making space for new stock makes practical sense.