About Us

Owl Optics was founded by Fraser over 16 years ago with one clear mission – to become the go-to experts for Night Vision and Thermal Vision in New Zealand and beyond. From day one, we’ve run as a family business just outside of Whangārei, built on passion, integrity, and a deep understanding of the outdoors.

Unlike other suppliers, we don’t just sell the technology – we use it. We hunt, we test, and we push our gear to the limits so that when you come to us, you’re getting advice based on real-world experience both recreationally and commercially. It’s why we say, with confidence: we truly own the night.

About 8 years ago, we expanded our expertise into Ballistics, introducing cutting-edge tools like the Labradar and pioneering the integration of digital scopes and night vision systems. This step allowed us to enhance our night-time capabilities even further – an area where Lance’s passion for precision shooting has been instrumental.

6 years ago, we broadened our offering again to include Communications equipment. Today, our range covers IWCS Marine Intercoms, Lifeseeker technology, and trusted Kenwood/Icom radios. Around this time, Peter joined the team, bringing with him fresh expertise to strengthen our commitment to keeping people safe, connected, and effective in the field.

Over the years, our reputation for quality solutions and honest advice has led us to work with some of the most respected organisations across New Zealand and Australia. Our partners include the New Zealand Defence Force, Australian Defence Force, NZ Police, WA Police, QLD Police departments across both countries, Coastguard, Surf Life Saving, and many more.

At Owl Optics, we’re proud to combine family values with professional expertise. Whether you’re a professional organisation, a serious hunter, or someone who needs to rely on advanced vision, ballistics, or communication tools – we’re here to make sure you get the right gear, the right advice, and the right results.